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Writing and Copy-writing

December 2011
It’s been a while since I have written for my blog. It’s not that I haven’t been writing at all. You may have even come across some of my pen and keyboard strokes without knowing. 
It may have been a package of AHAVA’s latest “Time to Revitalize” Extreme Day and Night care with exceptional ingredients from the Earth’s most extreme locations. 
It may have been Tamar’s Clinical Training Services website, part of the branding project that I worked on together with Avigail and Yifat at my favourite graphic studio – Studio Avigail. 
It may have been a catalogue of eco-friendly designer stationery by {ula}
You may have seen the world’s smallest camera by Medigus on one of the world’s most famous screens if you were in Times Square, NY. The photo was added to a press release for greater impact! After all – a picture is worth a thousand words


The variety of projects is part of the challenge and fun that make my work so interesting: copywriting, marcom management, marketing content, branding, international exhibitions and more. 
Another advantage of working as a freelance Marketing Communications professional is the range and scope of projects, each one fascinating in its own industry. 
My clients come from different sectors - Medical devices; skincare and cosmetics; innovative start-ups, niche or privately owned training and HR businesses and hi-tech.
They all have one thing in common – they strive to deliver their marketing messages in an interesting way, targeting and captivating  their specific audiences.
As 2011 ends, and 2012 awaits us with exciting new projects,
I would like to take this opportunity to thank the wonderful people I am lucky enough to work with – my clients and business partners whom I also consider as my friends including (but not limited to) : Anat, Avigail, Diva, Itay, Ofer, Tamar and Yaron. 
Wishing all a great 2012.